The English, Western Armenian and Eastern Armenian editions of Masterclass #3, “Revitalizing Churches Worldwide,” are now all available, Khachkar Studios said.
Built around the case study “Armenian Churches Joining the Movement,” the program is described by the organization as a direct confrontation with the current state of Armenian church attendance and a plan for change grounded in Biblical wisdom and world-class management practice.
The central figure: just 7 per 1,000 U.S. Armenian women ages 18–29 attend church on a typical non-holiday Sunday, or 246 in total, leaving 34,181 away. Among 23 Orthodox Christian groups analyzed, U.S. Armenian churches place 22nd for attendance.
Two questions anchor the program for church and community leaders: do we care, and do we dare take responsibility for major change. Masterclass #3 responds with 4 goals and 7 steps designed to revitalize churches, grow attendance and reinforce Transparency, Accountability and Performance, the T•A•P framework.
The presentation also covers financial transparency, training and education, church operating models and Social Return on Investment (SROI), supplying practical tools for tracking progress week by week, including attendance reporting and the “Bring a Friend. Bring a Family Member.” campaign.
A $100 million commitment from Khachkar Studios backs the community education effort behind these findings and the changes ahead. Its guidance to church leadership is brief: measure what matters, publish it, act on it.
And the request to readers stays where it has always been: come to church, bring a friend or a relative, this Sunday and every Sunday. Watch at https://khachkarstudios.com/masterclass3/